Name of lecturer: Catrin Lampert
E-commerce is fundamentally an operations business: speed, reliability, and cost efficiency are created by operational systems. This course introduces the principles of operations management in e-commerce and examines how companies design and manage operational systems such as fulfillment, logistics, demand planning, and performance analytics. The course explores how operations strategy, process design, and operational excellence translate business strategy into scalable and efficient e-commerce operations.
By the end of the course, students will be able to analyze e-commerce operations and identify data-driven improvement opportunities.
- Teacher: Fuchshuber, Ina
- Teacher: Lampert, Catrin
- Teacher: Mayer-Angerer, Agnes
- Teacher: Niederberger, Astrid